Effectiveness of 3d web

Every day we hear, we smell, we feel. This is our reality. We understand the outside world, the meaning and purpose of things around us by examining scraps of filtered information. We filter information physically and psychologically according to our social and cultural background. The more information we receive the larger the chance of filtering out things which are important to us.

Why is three dimensional Internet so unpopular? Up until now there was too much information, most of which was lost in information filters of its users. Such three dimensional internet culture was formed by computer games. Their main purpose was to allow playing a role that might not be possible in real life. While the purpose of creating the new 3D Internet is different, oriented at representing products, but by and large the same principles are used.

Does a salesman who wants to showoff a new mobile phone put on a show in Broadway? Do we swim to IKEA island when we want to buy a new chair? Do we climb to the top of Mount Everest, when we want to buy a new television set?

Unfortunately 3D Internet works exactly in this manner. If we want to get information about sport shoes, we have to:

• Learn about “Second life” and find it’s website
• Download a specific program which is required to run “Second life”
• Create an avatar
• Learn to navigate in its space
• Find the “Reebok” island

And now we can enjoy the pleasures of 3D graphics.

These are the five reasons most people don’t use a 3D system when they want to leant about sport shoes. Was Reebok’s investment well placed?